Picking the best color for digital signage

SignageSpace · 2022-09-03T09:08:16.000Z · 8 min read

The human brain reacts to color in many ways. Whether consciously or unconsciously, colors influence how we think and make decisions. They affect the choices we make every day, from the clothes we wear to the cars we drive and even how we view digital signage advertisements. According to reports, around 85 percent of consumers buy products because of color. Research has also shown that utilizing color effectively can shoot up your brand recognition rate by 80 percent and raise visual appearance by 93 percent.  This explains why some consumers are emotionally attached to certain products and why some brands seem to be converting more leads than their competitors.  Is your digital signage campaign not delivering the required results? Perhaps you’re using or combining the wrong colors so how do you pick the best color schema for digital signage? We reckon you’ll eventually arrive at the question but don’t worry; we’ve got you covered – as always. This article is packed with the best color selection tips for digital signage. All you need to do is read through carefully, apply the digital signage tips as advised, and watch your brand’s visibility and recognition skyrocket.  Color psychology  Color psychology is the study of colors and how they affect our human decisions. It may not seem obvious, but colors influence our sense of judgment and ultimately contribute (no matter how big or small) to the decisions we make every day. Think about it for a second. Do you ever go shopping and say to yourself, “I am buying a white Air Force 1 sneakers” or have you ever turned down the chance to buy a product because it’s not painted in your favorite color? Well, you’re not alone. I wouldn’t buy sneakers if it’s not white, and I wouldn’t use a phone if it’s not black. Call me a nerd, but that’s my preference. I am sure you have yours too (perhaps even weirder than mine), and it’s absolutely fine.  Many businesses and brands have co...