43% of digital signage users are restaurants and cafés
SignageSpace · 2026-10-29T12:54:07.302Z · 4 min read
Restaurants and cafés make up 43% of the businesses setting up screens on Signage Space. They use more video than anyone else and go portrait more than twice as often as offices.
Articles about digital signage usually picture airports, stadiums and corporate lobbies. The businesses that actually set up screens on Signage Space look very different. When a business tells us what it does, 43% are restaurants or cafés. No other group comes close. Their screens also look different: they use more video and more portrait screens than any other kind of business.Who sets up digital signageBusiness typeShare of businessesRestaurant25%Café18%Corporate8%Education6%Retail6%Hotel3%The reason is practical. A printed menu board has to be reprinted every time a price or a dish changes. A screen changes in seconds, can show breakfast in the morning and dinner at night, and can promote whatever the kitchen needs to sell today.Food and drink screens use more videoBusiness typeVideo share of uploadsCafé20.4%Restaurant18.2%Retail16.6%Corporate14.0%Education9.0%Cafés and restaurants use the most video: about one upload in five, twice the share in schools. Images are still most of what goes on screen, between 71% and 83% of uploads in every type of business. But motion matters more where people stand in a queue. A short clip of coffee being poured catches the eye of someone waiting in a way a still photo doesn't.…and more portrait screens16.9% of café screens and 14.5% of restaurant screens are set up in portrait, more than twice the rate in offices. A menu is a tall list, and the wall space beside a counter is usually narrow. We look at this in detail in Portrait or landscape digital signage? article.Planning screens for a restaurant or caféOne screen: split it into zonesA single screen doesn't have to show one thing at a time. A layout divides it into zones, and each zone plays its own playlist. These four layouts work well in food and drink:Main with bottom banner: The menu fills the screen, and a strip along the bottom rotates today's offer, your Wi-Fi password or a QR code to order.Main panel with sidebar: The menu on one side, and a video of the dish you w...