Digital signage is a powerful communication tool that can transform how businesses deliver messages, but its effectiveness also relies on following certain digital signage best practices and adhering to regulations. By adhering to these rules, digital signage can be both impactful and compliant, ensuring effective communication while avoiding potential pitfalls or liabilities.
Content rules and best practices
Use simple, concise messaging. Digital signage is often seen for a few seconds, so prioritize impactful and straightforward communication.
Make sure the most important information (e.g., headline or call-to-action) is prominent and easy to read.
Use HD images and videos to ensure visual appeal. Low-quality visuals can damage credibility.
Use your brand colors, fonts, and tone to ensure consistency across all screens.
Include real-time updates like weather, news, or social media feeds to keep the signage relevant and engaging.
Legal and compliance rules
Digital signage often falls under outdoor advertising laws or municipal regulations. For instance, permits may be required for public-facing or outdoor digital signage. Brightness levels and operating hours may be regulated to avoid disturbing public spaces.
You need to ensure compliance with accessibility guidelines (e.g., ADA in the U.S.) by using readable fonts and appropriate contrast. Also avoid flashing lights that could trigger seizures (e.g., conforming to WCAG standards).
Always secure the rights to use images, videos, music, or other content.
For interactive or location-based signage, comply with privacy laws (e.g., GDPR, CCPA) when collecting data from users.
Technical rules
Maintain brightness levels suitable for the environment (e.g., high brightness for outdoor displays, moderate for indoors) and use resolutions that match screen size to avoid pixelation.
Ensure stable internet or network connections for cloud-based updates.
Use fail-safe measures to avoid downtime, like cached content in case of connectivity issues.
Placement and design rules
Install digital signage screens at eye level and in high-traffic areas to maximize visibility and engagement. Ensure displays are securely mounted and avoid obstructing walkways or emergency exits.
Use large, bold fonts and avoid overcrowding the screen with text or visuals. Test visibility from different angles and distances.
Audience-centric rules
Tailor messaging for the audience in the specific location (e.g., promotional offers in retail vs. announcements in a corporate setting).
Include clear next steps for viewers, whether it’s visiting a website, scanning a QR code, or engaging with interactive content.
Ethical usage
Ensure that all displayed information is accurate and truthful. Be mindful of language, symbols, or imagery that could offend specific demographics.
Maintenance rules
Keep content fresh and relevant. Outdated messaging can harm brand reputation.
Perform regular hardware checks to prevent issues like screen burn-in, poor brightness, or pixel damage.
Use analytics to measure audience engagement and optimize content strategy.