Digital Signage Explained: A Non-Technical Overview
SignageSpace · 2022-06-21T19:18:05.000Z · 6 min read
Digital signage in plain English — what it does, why businesses use it, and the easiest way to get started today.
Digital signage is the use of LCDs, OLED monitors, TV, video walls, and other display technologies to advertise products and services. It has literally revolutionized the marketing space and increasingly become a constant feature in our society, from train stations to airports to shopping malls and everywhere else.However, not everyone seems to understand what it really entails and how to take full advantage of it. In this article, we’ll give you an in-depth explanation of the digital signage concept and every other thing you need to know about it.Common featuresDigital Signage has a lot of advantage over the traditional means of advertisements thanks to the advanced features that it offers. Let’s explore some of the most important ones.ConnectivityDigital signage offers you exceptional connectivity backed by modern age technologies that you wouldn’t get from traditional advertising solutions. Imagine being able to connect your advertising network through smart technologies. You wouldn’t need as much cables and wires as you would ordinarily need.Network monitoringAnother feature of digital signage that’s really helpful is network monitoring. Usually, big companies would have a large advertising network, and sometimes, it can be hard to keep track of each one of them. In fact, in the days of traditional advertising, it was almost impossible. Imagine trying to manually monitor a network of over 100 screens or sign posts spread across a vast area, it would be an absolute nightmare. The emergence of digital signage has made things much more easier. Nowadays, you could just stay in the comfort of your house or anywhere else and monitor all your entire advertising network without stress. And it doesn’t stop there, you can also update each screen as required and get access analytics.We should also mention that in digital signage, we have two standard types of networks namely: a digital signage network and a digital signage advertising network. For instance, if you ...