Digital signage or electronic signage is an ultra-dynamic efficient means of communicating with your target audience through LED walls, LCD monitors, Projections, and other Display technologies.
Types of Digital Signage
It can be used to share just about any information – ranging from product details to brand promotions/awareness and social media feeds, opening/closing hours, and internal memos. According to Grand View Research, the global digital signage market could be worth $31.71 billion by 2025, more businesses and industries will be forced to integrate electronic signages into their marketing strategy. In this article, we’ll be discussing the types of digital signage and their features.
1. Digital Posters
Digital posters are the simplest and one of the most preferred advertisement tools for businesses. They’re basically a soft copy of a print poster displayed on digital signage displays to pass a message to an audience. It’s the top choice for small startup companies seeking brand exposure.
Advantages of digital posters
- Easy to install and manage
- Available in different sizes
- It doesn’t take up excessive space
- Supports animation and graphics effect
2. Menu boards
As a restaurant or food vendor, a menu board is one expense you cannot help but incur. Not only does it engage your customers while you’re busy attending to the stomach needs of other customers. It relates the available food options and prices to consumers while reflecting your brand identity. However you choose to look at it, menu boards deliver the goods much more efficiently than a printed menu would do.
Advantages of menu boards
- Easy to update
- Supports content scheduling
3. Dynamic digital signage
Nowadays, the competition amongst businesses is incredibly fierce; you’ll need an equally vicious marketing plan to stand out from the crowd. By providing user-friendly automated updates to your audience, dynamic signage content offers an edge over competitors when it is used effectively.
Advantages of dynamic digital signage
- Highly interactive and Flexible
- Supports Automation
- Provides KPI to measure performance
- Supports scheduling
4. Advertising digital signage
Unlike menu boards and some other electronic signage mechanisms, digital advertising signage is specially designated for displaying brand information and advertisements only. They come in different shapes and sizes; users can also deploy them indoor or outdoor. This gives businesses the luxury of cherry-picking which one would work better for their advertisement project.
Advantages of advertising digital signage
- Wide reach
- Designed to function under adverse weather
5. Interactive digital signage
Interactive digital signage is, without a doubt, the apex of electronic signage advertisements. Apart from passing your brand’s message to onlookers, it provides an avenue to receive feedback from clients. But most importantly, it ensures that prospective customers are only a few clicks away from patronizing you. What more can you ask for? It has some cool features too.
Advantages of interactive digital signage
- Augmented Reality and Visual Recognition
- Supports QR codes
- Supports Gesture and Motion Tracking
6. Video walls
Video walls are enormously large display screens made up of several other screens or monitors. In the past, advertisers attempted to build video walls using televisions and monitors, but the visual performance was limited due to the frame that encloses the useful section of the screen. But thanks to technological advancements, using TVs for video wall setups is really common nowadays.
Advantages of video walls
- Ability to reach a large audience
- Multi-source Visualization
- Additional creativity, flexibility, and scalability
- First impression and Reliability
7. Free-Standing Displays
A free-standing or floor-standing screen is an isolated display unit used to advertise specific products. It is primarily deployed in retail environments like stores and supermarkets to lure the attention of customers or passersby. As a stand-alone off-the-shelf advertising gadget, it can be placed anywhere.
Advantages of free-standing displays
- Lures attention to a specific product
You’ll need one or more of these digital signages depending on the type of business you run. The process becomes a tad easier now that you have all the information you need to make the right decision.