Top 5 digital signage mistakes
SignageSpace · 2022-02-15T20:09:19.000Z · 5 min read
Digital signage changes everything. The possibility to send your message several thousands of miles across communities, countries, and continents – winning over new customers and cementing your place in the hearts of existing clients. But sometimes, it’s all too easy to go amiss and lose track of the goal, in the same way that it’s… Read More »Top 5 digital signage mistakes
Digital signage changes everything. The possibility to send your message several thousands of miles across communities, countries, and continents – winning over new customers and cementing your place in the hearts of existing clients. But sometimes, it’s all too easy to go amiss and lose track of the goal, in the same way that it’s easy to assemble and implement an average digital signage system. What are the top five digital signage mistakes? And how do you avoid them? Keep reading, you will find all the answers you seek in this article. Digital Signage Mistakes Too many distractions on a screen Poor placement No CTA Too much text Outdated content Too many distractions on a screen The end goal of setting up a digital signage system or campaign is to tell the world about your business and brand but there’s a tendency to overdo it especially when you’re just getting started. You want to display as much content as you can but you don’t want to overload your audience or push out too much information. Remember the saying, if you chase two rabbits you’ll lose them both. How do you avoid this mistake? Don’t stuff the screen with too much text. Choose the number of texts according to the size of your display monitor and viewing distance or use a screen text calculator to decide the right text amount Pick the main subject for each slide to take all the attention. Any other content on the slide should serve as support to the main subject. Do not use too many slides, although this depends on the type of content you are displaying though Take out unnecessary content if you feel the screen is too busy Poor placement You might have the best content, but if you don’t get the digital signage placement right, your entire campaign is a waste. You need to find killer spots to place your digital signage displays so that it attracts enough attention. Also, mounting the screen too high or low will reduce customer engagement. You want to avoid this by all means becau...